Strategic Marketing Analyst (Remote)
Company: Avantor
Location: Fargo
Posted on: March 17, 2023
Job Description:
Job SummaryPerforms analysis of data to drive strategic business
decisions on all measurable aspects of multimedia direct marketing
campaigns to acquire, retain, up-sell, and cross-sell customers.
Performs data mining and in depth analysis of customer databases.
Creates measurements such as response analysis, ROI, campaign
dashboard development, etc. to ensure continuous campaign and
program improvement. Performs data mining and in depth analysis of
customer databases to inform creation and maintenance of customer
and prospect lists for marketing outreach and measurement. Provides
measurements such as direct mail matchback, response analysis, and
more to determine ROI.MAJOR JOB DUTIES AND RESPONSIBILITIES (List
in order of importance)
- Performs data mining/in depth analysis of customer database to
identify, and makes actionable, key customer segments that can
drive value for company.
- Creates closed-loop, highly quantitative measurement process to
ensure continuous campaign and program improvement (e.g., response
analysis, ROI, campaign dashboard development, etc).
- Creates control groups within each campaign to measure overall
effectiveness of database marketing efforts.
- Analyzes, develops, and secures Prospect & Customer files as it
relates to circulation, direct marketing & strategic planning.
- Supports and reports of quantitative analyses that drive
strategic business decisions on all measurable aspects of
multimedia direct marketing campaigns to acquire, retain, up-sell,
and cross-sell customers.
- Identifies marketing opportunities by analyzing customer trends
to enhance and create new business and/or programs.
- Performs complex queries and list pulls for direct marketing
campaigns to prospects and customers. Monitors all campaign list
requests to ensure that the appropriate audience segmentations,
frequency of communication & other considerations are
achieved.
- Analyzes campaign performance, effectiveness, and growth and
makes recommendations to improve response and ROI.
- Oversees development of new and existing processes and audits
them to ensure the accuracy of all programming and specific
selection logic used to generate multimedia direct marketing
campaigns.
- Web Analytics: Provides support/direction in factors affecting
website visitor behavior, conversion, and customer retention
rates.
- Performs other duties as assigned.QUALIFICATIONS
(Education/Training, Experience and Certifications)
- Bachelor's degree or equivalent
- 7 years experience in web analytics and database marketing
- Vendor management experience
- Mastery level Excel, Access, Snowflake, and data analysis
experienceKNOWLEDGE SKILLS AND ABILITIES (Those necessary to
perform the job competently)
- Strong, demonstrated analytical background
- Understanding of search engine optimization and search
marketing
- An understanding of database and direct marketing techniques,
web strategy and design
- Proficiency in database queries, data normalization, and other
statistical packages preferred. Strong experience with SQL and
Python and creating queries in Snowflake.
- Proficiency in database queries, data normalization, and other
statistical and financial reporting
- Proficient in CRM system data, preferably salesforce.com
- Understanding of marketing outreach and contact strategies
- Excellent organizational skills, self-motivation and creative
problem solving skills required
- Excellent verbal and written communication skills
- Demonstrated success in managing multiple concurrent projects,
maintain timelinesENVIRONMENTAL WORKING CONDITIONS & PHYSICAL
EFFORT (Under Typical Positions)Typically works in an office
environment with adequate lighting and ventilation and a normal
range of temperature and noise level.Work assignments are
diversified. Examples of past precedent are used to resolve work
problems. New alternatives may be developed to resolve problems.A
frequent volume of work and deadlines impose strain on routine
basis.Minimal physical effort is required. Work is mostly sedentary
but does require walking, standing, bending, reaching, lifting or
carrying objects that typically weigh less than 10 lbs.
DISCLAIMER:The above statements are intended to describe the
general nature and level of work being performed by employees
assigned to this classification. They are not intended to be
construed as an exhaustive list of all responsibilities, duties and
skills required of employees assigned to this position.Avantor is
proud to be an equal opportunity employer.EEO Statement:We are an
Equal Employment/Affirmative Action employer. We do not
discriminate in hiring on the basis of sex, gender identity, sexual
orientation, race, color, religious creed, national origin,
physical or mental disability, protected Veteran status, or any
other characteristic protected by federal, state/province, or local
law. If you need a reasonable accommodation for any part of the
employment process, please contact us by email at and let us know
the nature of your request and your contact information. Requests
for accommodation will be considered on a case-by-case basis.
Please note that only inquiries concerning a request for reasonable
accommodation will be responded to from this email address.For more
information about equal employment opportunity protections, please
view the Equal Employment Opportunity is THE LAW Poster, EEO is the
Law Poster Supplement, and Pay Transparency Non-Discrimination
Provision using the links below.3rd Party Non-Solicitation
Policy:By submitting candidates without having been formally
assigned on and contracted for a specific job requisition by
Avantor, or by failing to comply with the Avantor recruitment
process, you forfeit any fee on the submitted candidates,
regardless of your usual terms and conditions. Avantor works with a
preferred supplier list and will take the initiative to engage with
recruitment agencies based on its needs and will not be accepting
any form of solicitation.
Keywords: Avantor, Fargo , Strategic Marketing Analyst (Remote), Advertising , Fargo, North Dakota
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