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Senior Copywriter

Company: Forum Communications Company
Location: Fargo
Posted on: June 14, 2019

Job Description:

The creative marketing team at Forum Communications is looking for an experienced marketing writer and master wordsmith to fill the position of Senior Copywriter. This role will drive the campaign messaging strategy for all marketing channels, including print, digital, social media and email marketing.

Other duties include:



  • Collaborate with executives, marketing and other departments to produce engaging, on-brand content.

  • Oversee campaign messaging strategy and assist strategist and designer with overall campaign planning.

  • Turn creative briefs into well-executed campaign concepts with little direction.

  • Write on-brand, customer-centric copy for a variety of channels, including print, digital, social media, conversion landing pages and email.

  • Implement A/B tests of different copy and make recommendations to optimize campaign performance.

  • Write compelling calls to action that convert.

  • Present ideas on visual and design concepts that align best with messaging strategy.

  • Write video scripts for commercial advertising or other marketing and storytelling purposes.

  • Work with designers to develop compelling marketing collateral that concisely and effectively summarizes our unique value propositions.

  • Develop a strong understanding of our customer personas and create messaging that factors in their needs, motivations and behaviors.

  • Develop a deep familiarity with our products, their core features and benefits to our customers.

  • Create and maintain a social media content calendar to complement the news content published to our social platforms while adding variety to the channels.

  • Implement and enforce brand voice and style guidelines.

  • Review and edit executive communications to ensure adherence to voice, tone and style guidelines.

  • Assist with press release development as needed.

  • Ensure all campaigns reflect the proper brand voice and style.

  • Manage a variety of campaigns simultaneously.



    Position Requirements



    • Bachelor's Degree in Writing, Marketing, Communications or a related field.

    • A strong, versatile portfolio of copywriting samples is required.

    • At least 5 years of relevant work experience creating copy for a variety of channels.

    • Exceptional at understanding nuances and best practices of channel-specific copywriting (e.g. hashtag strategies, email best practices, emoji use, etc.)

    • Advanced understanding of core social media platforms.

    • Proficient with products in the Google Suite.

    • Ability to multi-task in a fast-paced environment.

    • Strong communication and interpersonal skills.



      About the OrganizationForum Communications Company is a multimedia news company with locations across ND, SD, MN and WI. We have over 1,400 employees that work towards a common goal, delivering quality products and information to our clients and viewers. We publish both print and online versions of our newspapers. We develop websites and apps. We own and operate television and radio stations and offer agency services and sales solutions. We pretty much do it all! EOE StatementWe are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law. This position is currently accepting applications.
      recblid 3d5pihwrihn0caeokw28l0iwpy9oiz

Keywords: Forum Communications Company, Fargo , Senior Copywriter, Advertising , Fargo, North Dakota

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