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Digital Media Manager

Company: WEX, inc.
Location: Fargo
Posted on: January 14, 2020

Job Description:

The Digital Media Manager is responsible for the day-to-day management of paid digital marketing campaigns and social media for the health division of WEX including Discovery Benefits. This position builds and owns digital marketing campaigns across multiple paid channels, driving engagement and leads. Responsible for building campaigns, buying, planning, executing, optimizing, reporting and budgeting for all paid media channels, this person will improve paid media efficiency and increase conversions. A drive for innovation and data analytics along with a desire to collaborate are required for success. This person will also manage the strategy and execution of social media marketing for all of WEX s health division, including Discovery Benefits.

Essential Duties

* Must adhere to security policies

* Central coordinator of all aspects and dependencies of paid media campaigns, including timelines, creative, content, budgets and analytics

* Manage campaign plans, builds, optimization, and budget pacing across multiple channels, including SEM, paid social, display, video, programmatic, direct and out-of-home

* Perform keyword research and management, ad copy and extension creation, campaign implementation, bid and budget management, landing page performance analysis and campaign reporting

* Collaborate with stakeholders and subject-matter experts (SMEs) to ensure advertising copy and creative is on brand and relevant to DBI s offerings. This includes working with the creative team to build differentiated campaigns for all verticals to ensure that DBI stands out among our competitive set and as thought leaders in our space

* Develop strategic campaign and targeting approaches with key performance indicators (KPI), forecasted expectations and benchmarks for all identified verticals. Own all performance metrics and reports associated with paid media

* Monitor trends to ensure media stays fresh, modern and leading our competitive set while maintaining alignment with brand guidelines

* Set up meetings with SMEs and attend trainings to maintain a deep understanding of changing business needs as it relates to new products, technology and greater company goals

* Collaborate with Marketing & Creative Services, Sales, and Product teams, as well as subject-matter experts from other departments, to deploy campaigns relevant to evolving business needs and industry markets including new technology and product releases

* May be required to collaborate on earned and owned media strategy and execution with marketing team

* Work with events team to plan and execute paid media and social strategy around tradeshows and events

* Drive collaboration with the marketing team to plan calendar and content in online platform for social media platforms including Facebook, Twitter, LinkedIn and others

* Create and write content when needed, working with Content Manager

* Increase followers and engagement on social media platforms

* Work closely with Content Manager on implementation of influencers into social media campaigns

* Develop strong internal and external working relationships

* Maintain strong attention to detail across all projects

* Perform in a fast-paced environment and prioritize multiple projects while meeting deadlines

* Occasional travel required

General Duties

* All other duties as assigned

* Maintain policy according to HIPAA, understand and apply confidentiality guidelines

* Attend and participate in various team and inter-departmental meetings

* Exhibit a strong sense of initiative and self-motivation

* Open-minded, innovative and willing to collaborate

* Promote a favorable image of WEX and Discovery Benefits through positive interactions with current and new employees

* Show strong leadership, problem solving, teamwork, organizational and time management skills

EQUAL OPPORTUNITY EMPLOYER/VETS/DISABILITY

Keywords: WEX, inc., Fargo , Digital Media Manager, Executive , Fargo, North Dakota

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