National Account Manager Natural Channel

Company: Red River Commodities
Location: Fargo
Posted on: May 1, 2025

Job Description:

SunButter, LLC is currently seeking a dynamic National Account Manager to join their growing sales team and lead the Natural ChannelWe are a leading CPG (consumer packaged goods) company that specializes in manufacturing and distributing high-quality organic and plant-based food products. As we continue to expand our market presence, we are seeking a motivated and experienced National Account Manager to lead our Natural Channel. The National Account Manager will play a pivotal role in managing channel sales strategies, driving sales growth, maintaining relationships with both customers and brokers, increasing market share within the natural channel by expanding current distribution, increasing sales velocity, and launching new products from our innovation pipeline. Responsibilities:

• Sales Strategy and Execution

• Key Account Development - Natural Channel
• Develop account specific strategies to drive sales growth and increase market share in alignment with the company's overall objectives.
• Conduct regular business review calls to identify customer needs, promote products, optimize promotional plans and drive sales growth.
  • Travel may be up to 35%
  • Identify sales opportunities, analyze market trends, and stay up to date on competitor activities to optimize sales strategies.
  • Collaborate cross-functionally with internal teams to ensure alignment of sales objective and execution plans.
  • Territory Management and Customer Relationships
    • Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs. Relationships include key accounts, retailers, distributors, and brokers within the channel.
    • Manage relationships and agreements with brokers and distributors.
    • Continuously expand the customer base and identify new business opportunities to increase market penetration.
    • Sales Reporting and Analysis
      • Evaluate sales promotional/ trade spending and effectively track ROI
      • Identify emerging markets and market shifts while being fully aware of new products and competition status.
      • Prepare regular sales reports, forecasts, and analysis to evaluate channel/territory performance, identify areas for improvement, and propose actionable recommendations to optimize sales and profitability.
      • Collaborate with internal teams, including Supply Chain, Marketing, and Finance, to ensure customer satisfaction and operational excellence. Experience:
        • Minimum 5 years of experience in the CPG industry; including deep experience and relationships with key accounts and distributors including but not limited to: Whole Foods, Sprouts, Natural Grocers, UNFI, and KeHE
        • Private Label experience a plus
        • Bachelor's degree in business, marketing, or related work experience.
        • Proven track record of success in national account management, delivering revenue growth, and building strong customer relationships.
        • Strong knowledge of the CPG industry, including market trends, and customer dynamics.
        • Strong understanding of the natural retail landscape, including knowledge of key players, market dynamics, and industry trends.
        • Experience managing a broker network, keeping them engaged and your business top of mind.
        • Excellent interpersonal skills and communication skills; utilized to build and maintain relationships with diverse stakeholders.
        • Results orientated mindset with a demonstrated ability to meet or exceed targets.
        • Strong analytical skills, with ability to drive increased promotional efficiency.
        • Experience leveraging syndicated data (IRI/Circana, Nielsen, and/or Spins) to build sales presentations and analyze business performance.
        • Exceptional negotiation, sales, presentation, and problem-solving abilities.
        • Highly organized with excellent time managements skills to handle multiple priorities effectively.
        • Demonstrated proficiency with MS Office Suite (Excel, PowerPoint, Word), trade management systems, and ability to learn internal company ERP systems. Company Benefits:At Red River Commodities, we value our employees and are committed to providing a supportive and rewarding work environment. As a member of our team, you will enjoy a competitive salary, comprehensive health benefits, and opportunities for career growth and development. Below are some additional benefits that we offer.
          
          • On-demand pay available through Tapcheck
          • Paid time off
          • Paid Holidays
          • 401k & company match
          • Profit Sharing
          • Employee Assistance Program
            History:SunButter: (Division of Red River Commodities, Fargo North Dakota)SunButter is the market leader in Sunflower Seed Butter sold at retail and in foodservice. At SunButter we're committed to making delicious tasting sunflower butter made with simple ingredients, free from the top 9 food allergens, and containing more vitamins & minerals than most nut butters!Red River Commodities transforms sunflower seeds and other specialty crops into tasty, high quality food ingredients and food products. We supply leading food manufacturers for our various facilities through processing and roasting and packaging. Our retail-ready products include SunButter and wildlife food, innovative products created through consumer insights.
            Red River Commodities and its subsidiaries are an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This applies to all employment practices within our organization. Red River Commodities makes hiring decisions based solely on qualifications, merit, and business needs at the time. We are committed to maintaining a legal and compliant workplace. As part of our hiring process, Red River Commodities participates in the E-Verify program.
            
            
            
            PI18d61854e1c2-37248-37319663

Keywords: Red River Commodities, Fargo , National Account Manager Natural Channel, Executive , Fargo, North Dakota